Up until the 1960’s, Gualala was a bustling logging town, it has now broadened its focus and has grown into a thriving commercial and business center for the North Coast. The population of the Greater Gualala area is estimated to be approximately 3,500, and is a culturally diverse group and covers a wide socioeconomic spectrum. Complementing the more traditional businesses downtown, the rural area host a multitude of cottage industries that are able to function quite nicely with the help of modern electronics, Federal Express and UPS. The name Gualala, pronounced “Wallala” is the Spanish version of the Pomo Indian word, “Walali”, which means “where the waters meet” or “Water coming down place:. The name refers to where the river meets the Pacific Ocean.